Small Business Saturday 2026
📅 Saturday, November 28, 2026
📝 About Small Business Saturday 2026
Created by American Express in 2010 in response to the Great Recession's devastating impact on local retailers, Small Business Saturday fills the gap between Black Friday's big-box focus and Cyber Monday's online emphasis by encouraging consumers to shop at neighborhood stores. The U.S. Small Business Administration officially co-sponsored the event starting in 2011, and it was unanimously endorsed by the U.S. Senate. Estimated consumer spending on Small Business Saturday reached $17 billion in 2023, with an increasing emphasis on restaurants, bookshops, and service businesses alongside traditional retail. The movement has inspired similar initiatives in the UK and Canada, highlighting how small businesses employ nearly half of the American workforce.
📋 Quick Facts
- Date
- Saturday, November 28, 2026
- Day of the Week
- Saturday
- Days Remaining
- 209
- Category
- Shopping Events
❓ Frequently Asked Questions
There are 209 days until Small Business Saturday 2026 on Saturday, November 28, 2026.
Small Business Saturday 2026 is on Saturday, November 28, 2026.
Created by American Express in 2010 in response to the Great Recession's devastating impact on local retailers, Small Business Saturday fills the gap between Black Friday's big-box focus and Cyber Monday's online emphasis by encouraging consumers to shop at neighborhood stores. The U.S. Small Business Administration officially co-sponsored the event starting in 2011, and it was unanimously endorsed by the U.S. Senate. Estimated consumer spending on Small Business Saturday reached $17 billion in 2023, with an increasing emphasis on restaurants, bookshops, and service businesses alongside traditional retail. The movement has inspired similar initiatives in the UK and Canada, highlighting how small businesses employ nearly half of the American workforce.
Small Business Saturday 2026 falls on a Saturday.